Marketing Director · Brand & Campaign Strategist · Creative-Led, Data-Driven

Hi, I’m Rachel!

I'm a NYC-based digital marketing strategist with 15 years of experience across in-house and agency environments. I bring a metrics-driven mindset to every stage of the marketing process — from strategy to execution. I specialize in building agile, full-funnel campaigns and content ecosystems that drive real growth, not just vanity metrics.

Whether I’m helping grow a brand or fine-tuning one project, I bring a mix of creativity, strategy, and big-picture thinking to everything I do.

CORE COMPETENCIES:

• Brand & Identity

• Content & Social Media

• Email & Digital Campaigns

• Audience Growth & Community Building

• Paid Marketing

• Influencer Marketing

Marketing is always evolving, often shaped by algorithms and platforms beyond anyone’s control. While that unpredictability can be challenging, it’s also an opportunity — to stay curious, experiment strategically, and focus efforts where they’ll have the greatest impact.