Marketing & Brand Strategy Leader · Building Brands From Zero to Millions

Hi, I’m Rachel!

I'm a marketing person interested in why people care about things—and how brands earn their attention.

I've worked across media, tech, startups, agencies, and personal finance. Today, I'm the Marketing Director at The Financial Diet, where I've spent the last several years growing audiences, cultivating engaged communities, and figuring out what makes marketing actually work in the attention economy.

I'm interested in marketing trends, culture, personal finance, and the strange little ways the internet shapes all of our lives—for better or worse.

CORE COMPETENCIES:

• Brand Strategy & Positioning

• Content & Social Media Strategy

• Audience Growth & Community Building

• Paid & Organic Marketing

• Email & Lifecycle Marketing

• Marketing Team & Systems Building